While many are focused on how AI will change the landscape for written and visual media, it’s also set to drastically alter audio content.

Using localized voice-over to replace original spoken-word audio is proven to increase audience engagement.

Making your corporate video stand out from the crowd begins by producing an informative and purposeful creative brief. Here we take some ideas from Hollywood legends on how to make the process a success from the start.

The worst thing a brand can do is adopt a one-size-fits-all approach to localization and ignore regional differences.